The Mars-owned superfood line, reviewed from its label and its guarantor's licences. This page is unusually explicit about read dates, because this manufacturer's site publishes its label as pictures and does not serve automated readers at all.
Updated August 2026 · Label and price read on August 10, 2026 · state feed-license registers and the manufacturer's site reachability re-checked on August 11, 2026
Fact line: NUTRO ULTRA Adult Dry Dog Food, sold as
The Adult Superfood Plate with a Trio of Proteins from Chicken, Lamb and
Salmon
· $86.98 for the 30 lb bag, $2.90/lb, at
Chewy
(August 10, 2026) · 4.7/5 across 1,157 Chewy ratings that day · 24% protein and
15% fat minimum, 369 kcal per cup · guarantor: Mars Petcare US · AAFCO adequacy
statement: not published on the product page · recall status: no Nutro entry in
the FDA window scanned August 10, 2026 · dog food; Nutro sells separate cat
formulas.
Most review sites will not tell you this, so it goes first. Two things make
Nutro harder to verify than any other food we have documented. The first is that
nutro.com renders its ingredient list, guaranteed analysis and calorie panel as
images rather than text, so no automated reader can extract them; they have to
be read off the picture by a person, at zoom, in a browser. That was done on
August 10, 2026, and every label number on this page carries that date. The
second is that the site refuses our server outright. On August 11, 2026 the
product page and the Ultra listing page each returned HTTP 403 to us on two
attempts, while the nutro.com homepage returned 200, which is how we can confirm
today that NUTRO ULTRA is still a current dog subline and that the site's own
footer reads © 2026 Mars or Affiliates.
Mars's own corporate brand pages
were also 403 to us that day. So: the label facts below are a browser read from
August 10, 2026, not a fresh one, and this page says so rather than implying a
check it did not perform. If you are reading this months later, treat the
numbers as a starting point and check the bag.
| Nutrient | Declared value |
|---|---|
| Crude protein (min.) | 24.00% |
| Crude fat (min.) | 15.00% |
| Crude fiber (max.) | 4.00% |
| Moisture (max.) | 10.00% |
| Calorie content (calculated) | 3,674 kcal ME/kg · 369 kcal ME/cup |
The ingredient list opens: chicken, chicken meal, whole grain sorghum, whole
grain barley, whole grain oatmeal, whole grain brown rice, chicken fat preserved
with mixed tocopherols, natural flavors, lamb meal, salmon meal (same read).
Three observations follow from that order. This is a chicken food first and a
trio-of-proteins food second: lamb meal and salmon meal sit ninth and tenth,
behind four grains, so a dog with a chicken sensitivity is not a candidate
whatever the lamb and salmon on the front of the bag suggest. It is firmly
grain-inclusive, with four whole grains in the top six. And at 24% protein and
15% fat it is a middle-of-the-road adult maintenance spec, higher in fat than
VeRUS Adult Maintenance at 10% and lower in protein than Taste of the Wild High
Prairie at 32%, comparisons drawn from those makers' own published figures on
August 10 and 11, 2026. The label also carries the standard footnote that a
guaranteed nutrient is Not recognized as an essential nutrient by the AAFCO
Dog Food Nutrient Profiles.
The nutritional adequacy statement names how a recipe was substantiated, by nutrient formulation or by feeding trial, and for which life stage. It is required on the bag, and it is the sentence that decides whether a food suits a puppy, an adult, or every life stage. It does not appear on this product page. We looked at the page in a browser on August 10, 2026, including the imaged label panels, and it is not there. This is not a licensing problem and it is certainly not evidence the food lacks one: the statement is legally required to be printed on the package, so it exists on the bag. It is a transparency gap, and it is the same gap we recorded on VeRUS, at the opposite end of the company-size scale. If you are buying for a puppy, a pregnant or nursing dog, or a large-breed puppy in particular, read the panel on the bag before you commit, and ask your veterinarian if the wording is unclear.
At Chewy on August 10, 2026 the 30 lb Adult bag was $86.98, which is $2.90 per pound, and the wider Ultra range on that listing page ran from $2.90 to $4.57 per pound. Its score there was 4.7 out of 5 across 1,157 ratings, read from the listing that day. Chewy blocks our server, so neither figure was re-read on August 11, 2026, and neither should be treated as today's price. Using the maker's own 3,674 kcal per kilogram, that price works out at roughly $1.74 per 1,000 calories (our arithmetic, from a price read August 10, 2026 and a calorie figure read the same day). That is more than Zignature Inception Chicken Meal at about $1.41 on its own store, and less than VeRUS at $2.15 to $2.28. Those three figures come from three different sellers, so treat the ranking as indicative rather than exact.
Nutro is a Mars Petcare brand, which the brand's own site confirms in its
footer, © 2026 Mars or Affiliates.
, and in its newsletter copy referring
to NUTRO™ and other Mars Petcare brands
(nutro.com homepage, read August
11, 2026). That matters for the paperwork in a specific way. State feed licences
are issued to firms, not brands, so searching either public register for "Nutro"
returns nothing at all, while searching for the guarantor returns records
immediately. The same logic applies to recalls: the FDA's recall records are
filed under the recalling firm. In the FDA window we scanned in full on August
10, 2026, no Nutro product appeared, but Mars Petcare US appeared twice, both
for Pedigree: a dry food recalled on May 18, 2024 for potential loose metal
pieces, since terminated, and a wet food recalled on July 2, 2026 for potential
foreign plastic contamination. Neither touched Nutro. We report them because the
firm behind the food is part of its record, not because they say anything about
this recipe. A large guarantor cuts both ways: more manufacturing oversight and
more recall history to read.
The FDA investigated a potential link between certain diets and canine dilated cardiomyopathy, and published a graph of the brands named most often in reports it received. That graph exists only as an image on the investigation page, so it must be read in a browser; read that way on August 10, 2026, Nutro appears near the bottom of the sixteen named brands with 10 reports, counted through April 30, 2019. For scale, the top of the same graph shows Acana at 67 and Zignature at 64. The FDA's own words, from its June 27, 2019 status report:
To date, the FDA has not established why certain diets may be associated with the development of DCM in some dogs. FDA third status report, June 27, 2019
The investigation page adds that adverse-event numbers do not supply
sufficient data to establish a causal relationship with reported product(s)
and has not been updated since December 23, 2022
(FDA investigation page).
A count of 10 reports is not a finding against a product, and this grain-inclusive
recipe is not the legume-heavy diet pattern the investigation focused on. For a
dog with a cardiac history or a predisposed breed, ask your veterinarian.
No dog food has pre-market approval from a federal agency:
food for animals doesn't need FDA's pre-market review to be legally
marketed
(FDA),
so the per-product regulated document is the label, and states license the firms
that distribute feed. Both public registers returned the guarantor on August 11,
2026: Mars Petcare US, Inc. holds Texas feed license #701519, with two further
Mars entries in the same list
(Texas OTSC Active Feed Licensee),
and Mars holds three Minnesota commercial feed licences, #20108970, #20108972
and #20108973, registered to plant addresses in Ohio, Illinois and Nevada
(Minnesota MDA).
Searching either register for the brand name returns nothing, which is normal
and worth saying plainly: licences attach to the firm. Federal law separately
requires the maker to be a registered animal food facility under FSMA, and that
register is not public, so no lookup for it can be cited by anyone.
Is Nutro Ultra grain-free? No. The recipe read on August 10, 2026 has whole grain sorghum, barley, oatmeal and brown rice in its top six ingredients. Nutro sells separate grain-free lines; this is not one of them.
What life stage is it for? It is sold as an adult formula, but the AAFCO adequacy statement that would confirm the life stage and the substantiation method is not published on the product page. Read the panel on the bag before buying for a puppy or a pregnant dog.
Is the lamb and salmon a big part of it? Not by weight. Lamb meal and salmon meal are ninth and tenth in the ingredient list read August 10, 2026, behind chicken, chicken meal and four grains.
Has Nutro been recalled? No Nutro entry appeared in the FDA recall window we scanned in full on August 10, 2026. Its guarantor, Mars Petcare US, appeared twice in that window for Pedigree products, in May 2024, since terminated, and July 2026. That window is a rolling recent view, not a full history.
Why are your figures dated a day before the licence checks? Because nutro.com does not serve our server. The licences come from state registers we can query directly, and were re-run on August 11, 2026; the label and price come from a browser session on August 10, 2026. Splitting the dates is more useful to you than pretending both happened at once.
Checked August 11, 2026: both state feed registers re-run (identical results) and nutro.com reachability re-tested (homepage 200, product and listing pages 403 on two attempts each). Label, calories, price, rating, recall window and DCM graph all keep their August 10, 2026 browser read dates.
Sources
Every number above carries the date it was actually read, and the ones that could not be re-read from this server say so. Compare it with the other brands in the dog food hub.